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S&P CAPITAL IQ: WEBSITE RELAUNCH

The Evolution of a Website

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The complete overhaul of a corporate site to more closely match business strategy, and an all-new brand.

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MORGAN STANLEY: ANNUITY RELAUNCH

A Clean Slate for a Misunderstood Product

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Through a comprehensive integrated campaign, we increased visibility and created interest around annuities — long overlooked and misunderstood by financial advisors and their clients.

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S&P CAPITAL IQ: ETF EXPANSION

Leveraging a Competitive Advantage

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An increase in coverage made S&P Capital IQ's offering unique in the marketplace. We created a multi-channel campaign to let clients and prospects know.

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MORGAN STANLEY: RETIREMENT AWARENESS CAMPAIGN

360º Marketing Makes an Impact

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Our work for Morgan Stanley made sure that Financial Advisors were reminded to talk to their clients about retirement - wherever they were.

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CITIBANK: COLLEGE MARKETING

Preaching Convenience and Teaching Responsibility

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Our work for Citibank's College program emphasized convenience while highlighting caution.

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S&P CAPITAL IQ: MARKETSCOPE ADVISOR LAUNCH

New Platform. New Brand.

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A long-overdue platform upgrade required an all-new look and feel in the marketplace. Our multi-media campaign included events, advertising and direct outreach.

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ST. JOHN'S OF LATTINGTOWN: PARISH PROFILE

Institutional Introspection for External Outreach

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We used surveys and interviews to create a candid, in-depth profile for an evolving parish.

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DIRECT MAIL PROGRAMS

Segmenting a Diverse Participant Base

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We leveraged what we knew about a large retirement company's participants and created segmented direct mail campaigns.

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